Smartify uses AI to generate personalized audio tours for museum visitors. The process begins by asking the user about their preferred language, topics of interest, specific objects they would like to see, and the amount of time they want to spend in the museum. Using AI technology, Smartify's app creates a customized audio tour tailored to the visitor's preferences within seconds.

Personalized audio tours created through AI technology allow museums to resonate more closely with individual preferences, leading to deeper engagement and interaction. By tailoring the content to the visitor's interests, Smartify's tours provide a more immersive and enjoyable experience.

Key features of Smartify include:

• Visitor Guides - Smartify provides a straightforward and powerful visitor engagement solution. It offers audio guides, personalization features, and a connected digital offering to create a better experience for visitors and members.


• Image and Object Recognition - Smartify's signature scanning technology instantly identifies art, objects, and architecture, allowing visitors to discover the stories behind each piece.


• Custom Mobile Web and Native App - Smartify offers a custom branded experience that works in a mobile browser or native app. It has low data consumption, is available offline, and accessible anywhere.


• Accessibility - Smartify is the only visitor guide rated AAA for accessibility. It provides a slick digital interface designed for all and supports multiple languages.


• Audience Insights - With detailed analytics and demographic data presented in a user-friendly dashboard, Smartify helps cultural organizations understand visitor behavior and make data-driven operational decisions.


• Wayfinding and Maps - Smartify helps visitors navigate with geo-located maps, custom interactive wayfinding, and blue-dot navigation, without the need for beacons.


• Complete Integration for Seamless Visitor Journeys - Smartify integrates with ticketing, membership promotions, donations, and online shops, making the visitor journey seamless and convenient.

As AI continues to evolve, museums and their tech providers will need to find ways to incorporate both personalization and serendipity to create truly enriching experiences for visitors.