We bring together a unique blend of qualitative and quantitative research methodologies to help you gain an intimate understanding of your customer, evaluate emerging market opportunities, and develop the long-term strategic perspective needed to unlock new possibilities for your business.
Our consumer insights team enables you to see your business through the eyes of your customer, identify unmet or unarticulated customer needs, and uncover unique opportunities to enhance and differentiate your customer experience.
Our strategic foresight team analyzes emerging market trends and explores alternative futures for your business. We help you think beyond conventional boundaries, challenge assumptions and make informed strategic decisions that will drive your company towards an ideal future state.
We conduct a blend of qualitative research methods to observe how your customers behave and interact with your brand, products and services in the real world.
We conduct rapid ethnographic studies to help you gain deep insight into the everyday lives of your customers and their relationship with your brand, products and services.
We immerse ourselves into your customers’ daily lives and interact with them where they live, work, play and experience your brand, products and services.
We help you define and illustrate your customers' journey across channels, identifying critical pain points, signature moments and opportunities to improve their experience.
We develop behavioural models, archetypes and personas that define the needs, attitudes, motivations, desires and actions of your target customers.
We continuously conduct global market scanning to help you identify emerging market signals, trends and drivers that are impacting or will have an impact on your business.
We help you develop the long-term perspective needed to evaluate alternative futures for your business and make informed strategic decisions that will drive you towards an ideal future.
We help you envision, illustrate and socialize future business scenarios and develop a comprehensive understanding of the requirements for successful future outcomes.
Comprehensive reports that provide an intimate understanding of your customer with actionable insights related to their needs, motives, attitudes and behaviours.
Comprehensive reports emerging market signals, trends and drivers that are impacting or will have an impact on your business and target consumers.
Comprehensive journey maps that define and illustrate your customers' end-to-end experience with your brand, products and services, across channels and touchpoints.
Benchmarking reports that help you to evaluate how you measure up against industry leaders and what it will take to win within your market or enter a new market.
Behavioural archetypes and personas that give you an empathetic understanding of your customers and enable you to see your business through their eyes.
Facilitation of workshops to help you think about the future and development of sketches and models to help you envision, socialize and plan for future scenarios.
